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The California Legends Collective and Beast Mode Marketing Launch CALEGENDS Golden Pass NFT to Celebrate Cal Alumni-Athlete Legends Including Marshawn Lynch on


“The Golden Pass is about giving back to the youngsters and finding more opportunities for them - that’s why I’m in this,"

- Marshawn Lynch #24

BERKELEY, CA / October 27, 2022 -- The California Legends Collective and Beast Mode Marketing announces the launch of the CALEGENDS Golden Pass, a digital membership card that gives sports fans ongoing priority access to exclusive content, merchandise and events celebrating Cal alumni-athlete legends, including Marshawn Lynch. Fans can purchase a digital membership card NFT through OneOf, or "merchandise + NFT" bundles on BeastQuakeOnline which include limited-edition Beast Mode clothing. All purchases give free entry into draws for Marshawn-Lynch signed footballs, hoodies, t-shirts and lanyards.


“The Golden Pass is about giving back to the youngsters and finding more opportunities for them - that’s why I’m in this,” said former Cal running back and NFL star-turned entrepreneur Marshawn Lynch. “I’m hoping that other alum will tap in and get involved - Cal is a special place, if you played a sport or went to class there, you already know.”


The launch of the CALEGENDS Golden Pass NFT coincided with the Cal Athletics Hall of Fame induction ceremony of Marshawn Lynch over the past weekend in Berkeley, alongside the Cal Football Hall of Fame Game against Washington. Fans were able to meet Marshawn and purchase limited-edition Beast Mode HOF merchandise & NFTs at a pop-up store experience.


The NFTs are now available for fans around the world to purchase on OneOf. In addition, limited-edition merchandise bundles featuring a Cal x Beast Mode HoF Hoody or a Cal x Beast Mode HoF T-Shirt are available on BeastQuakeOnline, with all purchases coming with a free CALEGENDS Golden Pass NFT.


All NFT & merchandise bundle purchases include automatic free entry into draws for Marshawn-Lynch signed merchandise:


  • Chance to win 1 of 6 “Hall of Fame” Footballs & Display Cases, signed by Marshawn Lynch

  • Chance to win 1 of 10 Beast Mode Limited-Edition “Hall of Fame” Hoodies, signed by Marshawn Lynch

  • Chance to win 1 of 10 Beast Mode Limited-Edition “Hall of Fame” T-Shirts, signed by Marshawn Lynch

  • Chance to win 1 of 24 Beast Mode - Golden Pass lanyards & badges, signed by Marshawn Lynch


In addition, all NFT holders receive guaranteed allowlist for future CALEGENDS x Beast Mode drops, giving priority access to exclusive content, merch and events celebrating Cal alumni-athlete legends like Marshawn Lynch. A portion of the proceeds from the sales of the CALEGENDS Golden Pass go towards supporting current Cal student-athletes via the California Legends Collective NIL platform.


“Our mission is to always place student-athlete interests first,” said Kevin Kennedy, president, founding sponsor and co-executive director of the California Legends Collective. “Earlier this year we launched, an NIL platform that empowers UC Berkeley student-athletes to secure name, image, and likeness income opportunities. The CALEGENDS Golden Pass is precisely the type of program that creates direct opportunities for student-athletes, and we are excited to launch it and support it as part of our broader platform.”


The CALEGENDS Golden Pass program was designed by web3 agency, T3MP0, and, the NFT artwork, designed by accomplished visual effects & motion graphics designer Joël LeLièvre, features an animated gold medallion celebrating the partnership of Beast Mode Marketing and the California Legends Collective, along with silhouette images of famous Cal alumni-athletes. 


The next drop available to CALEGENDS Golden Pass holders will be announced soon, and will specifically celebrate Marshawn Lynch - featuring merchandise, artwork and experiences related to his storied college playing years. Lynch is the all-time Cal leader in 100-yard rushing games (17), was a first-time All-American, and was named the 2006 Pac-10 Offensive Player of the Year. The drop will feature artwork from leading Art Director & NFT artist, Justin Maller, who has previously worked on projects for Nike, Gatorade, The Grammys, Jordan and Under Armour. Future drops will be announced, and will feature other well-known Cal alumni-athlete legends.


About the California Legends Collective

Founded by a dedicated group of UC Berkeley alumni and fans, the California Legends Collective is an independent NIL collective. The digital platform connects fans, supporters, businesses, and charitable organizations with the University of California student-athletes while empowering each athlete to monetize their name, image, and likeness. We are not formally associated with or sponsored by the University of California at Berkeley. To learn more, go to Specific information about the CALEGENDS Golden Pass can be found at


About Beast Mode Marketing

Beast Mode Marketing, based in Oakland, CA, is a marketing management agency founded by Marshawn Lynch, Bryon Sheng and Kevin Parker. Beast Mode Marketing currently represents the marketing efforts for Lynch, Josh Johnson, Marcus Peters, and Najee Harris. Beast Mode is rooted in building brands through authenticity and creativity at the direction of its athletes. For more information, please visit or follow us on Instagram and Twitter at @BeastModeMktg.



Deeply committed to a sustainable blockchain future, OneOf is an NFT platform designed to create an environmentally sustainable, creator-and-fan-friendly experience. Built on multiple environmentally responsible proof-of-stake blockchain protocols including Tezos and Polygon, OneOf enables its artists, athletes and brand partners to mint NFTs with zero blockchain transaction fees. OneOf aims to bring the next 100 million non-crypto-native fans into Web3 by removing the technical frictions and allowing fans to pay for their NFTs with credit/debit cards as well as many top cryptocurrencies. Dedicated to charitable causes, OneOf offers partners using their platform the option to donate portions of their NFT proceeds to charities of their choice.


About T3MP0

T3MP0 is a web3 design & production studio, focused on partnering with leading talent & brands in the entertainment, sports, & fashion industries. The company is an experienced team of Grammy-winning artists, Super Bowl champions, crypto experts, entrepreneurs and industry executives. Building upon the significant, existing fan base of their talent partners, T3MP0 takes a unique “community-first” approach to building innovative NFT-based content & experiences for fans around the world. The company is based in Los Angeles, New York City and Toronto. More information can be found at:




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